Writing a book gives you an opportunity to provide tangible value. It can establish your brand and increase your professional standing. Information professionals are uniquely positioned to take advantage of self-publishing because we already know how to transform source material to online and print materials and because we have editors, designers, and talented peer reviewers in our network.
While self-publishing is easier than ever, reaching your audience and making money from your book is harder for self-publishers; we do our own marketing and distribution so the audience can find our book.
About the Presenter:
Liz Fraley, Single-Sourcing Solutions, is a serial entrepreneur. She’s founded two companies, sits on the boards of three non-profits, and is constantly coming up with new ways to share knowledge in the technical communications and content industries. She has worked in high-tech and government sectors, at companies of all different sizes (from startups to huge enterprises). She advocates approaches that directly improve organizational efficiency, productivity, and interoperability. If you ask her, she’ll say she’s happiest when those around her are successful.