The Content Strategy Term of the Week

The Content Strategy Term of the Week

For 52 weeks, The Language of Content Strategy website introduced 52 terms and 52 definitions from 52 experts in the field of content strategy.

The book that followed, The Language of Content Strategy, by Scott Abel and Rahel Anne Bailie, contains all 52 of these terms and definitions, along with essays about the importance of each term and a full index. It is part of a series of books from The Content Wrangler Series on Content Strategy.

Here are the weekly terms and their definitions.

Wireframe

Information Architecture

Transactional Content Map

Editorial Calendar

Information Visualization

Message Architecture

Augmented Reality

Intelligent Content

Adaptive Content

Content Management System

Document Engineering

Content Engineering

Transclusion

Modular Content

Content Reuse

XML

Structured Content

Single Sourcing

Taxonomy

Content Scorecard

Content Model

Content Flow

Content Type

Content Matrix

Content Analysis

Content Audit

Content Inventory

Requirements Matrix

Content Brief

Personalization

Search Engine Optimization

Metadata

Findability

Content Quality Assurance

Content Optimization

Accessibility

Content Standard

Content Lifecycle

Content Strategy

Content