The Internet has revolutionized the way we consume content and key messages. But many executives and internal copy producers still haven’t concluded that the Internet has also changed the way we create content. Styles of writing that have worked in the print arena don’t automatically translate into online success and in fact, may be completely inappropriate for web audiences.
Whether you’re writing a contributed article for an online journal or posting to the company blog, there are at least five key differences that need to be incorporated into the content you create for online audiences.
- Length. Forget about a three-sentence minimum for paragraphs. Web audiences prefer short, pithy blocks of text and tend to stay longer on web pages that feature concise, one or two sentence paragraphs.