By Leslie Brown
Readers take only seconds to assess whether a web page is worth pursuing or not, so you can’t linger on a thought. Get to your point quickly by making each word count.
1. Keep it short.
- Use short words, short sentences, short paragraphs, and short pages.
2. Keep it simple.
- Include only one or two ideas in each short paragraph.
- Use simple language and common words so readers have to scan less to determine what a page is about.