Tags: content strategy

A Summary of the 2016 Tech Comm Benchmarking Survey

The survey is an informal, web-based study that provides some insights into different technical communication subjects. The findings have been substantiated by percentage metrics of achievements and shortcomings, and healthy criticism of weaknesses within the industry. The content of the survey is organized under different categories distinguished by individual headings, fonts, and grids. This makes it more structured, but […]

The Content Strategy Term of the Week

For 52 weeks, The Language of Content Strategy website introduced 52 terms and 52 definitions from 52 experts in the field of content strategy. The book that followed, The Language of Content Strategy, by Scott Abel and Rahel Anne Bailie, contains all 52 of these terms and definitions, along with essays about the importance of […]

Listening to Social Media to Improve Technical Content

Source: TC World Technical writers can no longer ignore social media. Valuable (and not so valuable) information about your company, its products and possibly even its instruction manuals is being exchanged here on a daily basis. So how can you extract the clues from the chatter? In Likeable Social Media, Dave Kerpen underscored the most important […]