Recent Blog Posts

Getting to the Point When Writing for the Web

By Leslie Brown Writing web copy is different than writing copy for print material. I’ve written both, and here are some of the things I’ve learned from different sources about writing for the web. Readers take only seconds to assess whether a web page is worth pursuing or not, so you can’t linger on a […]

Tips for Writing With a Personal Style

Written by Leslie Brown I read something the other day that went like this: “Being human is the new black.” I think it’s true. Today, writing with a more personal style is almost expected. This style is characteristic of the human-like voice of Siri, the digital personal assistant that comes with the iPhone. In an […]

Parallelism Gives Your Writing a Left Edge

Originally written by Marcia Riefer Johnston, TechWhirl Parallelism. The word itself sports a pair of rails, conjuring up images of things perfectly aligned. Rows of corn. Ribs of corduroy. Rings of latitude. When you write and speak, you align words. You do this naturally. You dash off to the store saying, “I’m going to get pistachios, tuna, […]