Tips for Writing With a Personal Stye

Written by Leslie Brown

I read something the other day that went like this: “Being human is the new black.” I think it’s true. Today, writing with a more personal style is almost expected.

This style is characteristic of the human-like voice of Siri, the digital personal assistant that comes with the iPhone. In an almost friendly way, she tries to understand questions and then proposes what you hope will be a helpful answer. Before responding, the voice says something reassuring like “Let me check on that” or “Let me think about that.” If the data isn’t available, she simply says, “I can’t answer that.”

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Parallelism Gives Your Writing a Left Edge

Originally written by Marcia Riefer Johnston, TechWhirl

Parallelism. The word itself sports a pair of rails, conjuring up images of things perfectly aligned. Rows of corn. Ribs of cornfieldcorduroy. Rings of latitude. When you write and speak, you align words. You do this naturally. You dash off to the store saying, “I’m going to get pistachios, tuna, and champagne.” You don’t think, I’m aligning a series of nouns. The nouns line themselves up. Words seek their own kind, says Sheridan Baker, “noun to noun, adjective to adjective, infinitive to infinitive” (The Practical Stylist, 1998). If only words sought their own kind with more gusto. It surprises me how often I come across near misses. For example, the author bio on the back of a book about using voicemail effectively includes this clunker:

“Sheldon has worked for corporations, associations, and in leadership roles for nonprofit organizations.”

If Sheldon [false name] had channeled his inner shopper while writing, for a split Continue reading

How to Write Good Web Copy

website-content-writing

This article comes from a discussion on LinkedIn and original author is unknown. It has valuable information about what you should consider when writing effective web copy.

Writing for the Web

Writing for the web is unlike any other kind of writing. Whether you’re an author or a marketer, knowing how to write good web copy is a valuable skill. Besides the basic principles of good writing, two things make online content “good”: how easy it is to find and how well it persuades readers to take a desired action. Use the following ideas to improve your web writing skills.

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