Words on a Website: Microcopy

The words used on a website are becoming increasingly important, especially when it comes to the user experience. Words set the tone, voice, and brand personality of a site. It’s not just where the words are placed and how they are displayed, but what they actually say. This is called “microcopy.” Microcopy is the smallest […]

7 Common Grammar Myths You’ll Never Fall For Again

Source: Lindsay Kolowich, HubSpot Spelling and grammar matter. Consistently correct grammar makes content more credible, and could impact its presentation. But there’s a lot of conflicting advice about what things are (and aren’t) grammatically correct. Here are seven common grammar myths. Myth #1: You shouldn’t end a sentence with a preposition. Ending a sentence with […]

Does Topic-Based Authoring Help Readers As Much As It Does Writers?

*Due to web issues, we lost information on who authored this piece.  If this is your work, please let us know and we will give you publishing credit.* Many large companies have adopted a modular, topic-based approach to technical documentation. This is mainly because content can be reused in various ways from a single source, […]