Lin Laurie

How to Write Good Web Copy

This article comes from a discussion on LinkedIn and original author is unknown. It has valuable information about what you should consider when writing effective web copy. Writing for the Web Writing for the web is unlike any other kind of writing. Whether you’re an author or a marketer, knowing how to write good web […]

Web vs. Print: 5 Key Writing Differences

Written by Tim Morral The Internet has revolutionized the way we consume content and key messages. But many executives and internal copy producers still haven’t concluded that the Internet has also changed the way we create content. Styles of writing that have worked in the print arena don’t automatically translate into online success and in fact, may be […]

Design for How People Learn

Written by Julie Hale My training in technical writing has made me want to learn more about the field of instructional design, so I recently read an interesting book called Design for How People Learn by Julie Dirksen (New Riders Press, 2012). The author makes good use of photographs, cartoon-like drawings, mock screenshots, and other […]