personalize

Customization vs. Personalization

The difference between customization and personalization can be confusing. Do you customize something Customizingto personalize it, or personalize something to customize it?

One of the reasons these terms are blurry is that personalization is a relatively new concept in some areas.

Personalized medicine is new. It uses genetics to tailor a treatment that has been customized for each patient.

Personalized learning has been around for a long time. From the teacher’s perspective, personalization means designing learning experiences that provide students with choices they can make depending on their own needs.

A customized site can provide personalized content. In content marketing, personalized content can help sell your products or services based on people’s web interactions. A good example of this is Amazon “noticing” what you are buying so they can personalize their front page.

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punctuation

The Punctuation Revolution

What happened to punctuation as we knew it? If you’ve been striving to use it properly in print, digital punctuationtechnology has changed the way we use it today. For example, we are more focused on word count than sentence structure. Even for the non-grammatically obsessed, deviations from the established rules of punctuation and grammar indicate a break from tradition.

With the proliferation of smartphones, tablets, texts, and social networking, we’re communicating our thoughts so much and so fast that punctuation has become less important, almost superfluous. Internet culture generally favors a lighter, more informal style of punctuation.

Technology has led us to use written language more like speech, in a real-time, back-and-forth between two or more people. For example, a line break allows people to more accurately emulate in writing the rhythm of speech.

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red pencil

Is An Editor Still An Editor?

Has the editor’s role changed with technology? Do editors still have the same job to do?AnEditor

Technology has certainly changed some of the ways editors do their work and the types of documents they edit, but not the reason for editing. An editor’s goal is still the same: to improve communication.

Depending on the industry and media, there are different kinds of editors, specifically technical editors, book editors, web content editors, academic editors, and medical and scientific editors. This is about those editors who refine the written word, rather than those who work with film, video, or sound.

Editors used to be just as important as writers. Without them, paragraphs didn’t make sense and sentences had errors in them. If you doubted an editor’s work, you could ask to see the text marked up with red revision marks and comments.

Today, editors are often invisible—working silently on the sidelines. They’re not always responsible for awkward phrases or misspellings. Instead, those in an editorial role use specific tools and systems to publish content and make sure it moves along a particular course. They can also be responsible for making sure it is repurposed correctly for different platforms and devices. Some editors get involved in project management, usability testing, and the compilation of style guides.

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