Gordon Howard

Tips for Writing With a Personal Style

Written by Leslie Brown I read something the other day that went like this: “Being human is the new black.” I think it’s true. Today, writing with a more personal style is almost expected. This style is characteristic of the human-like voice of Siri, the digital personal assistant that comes with the iPhone. In an […]

Parallelism Gives Your Writing a Left Edge

Originally written by Marcia Riefer Johnston, TechWhirl Parallelism. The word itself sports a pair of rails, conjuring up images of things perfectly aligned. Rows of corn. Ribs of corduroy. Rings of latitude. When you write and speak, you align words. You do this naturally. You dash off to the store saying, “I’m going to get pistachios, tuna, […]

You Know You’re a Technical Communicator When…

Originally written by Marcia Riefer Johnston …people talk about their jobs in user experience, information architecture, content strategy, project management, business analysis, content marketing, knowledge-base management, or information mapping, and you say, “Yelp. Been doing that for years.” …somebody shows you the latest tech toy—software, hardware, vaporware, any ware—and you go pant, pant, pant. …you’re […]