Gordon Howard

Customizing Makes Personalizing Possible

The difference between “customizing” and “personalizing” can be confusing. Do you customize something to personalize it, or personalize something to customize it? The first is true. You customize something so it’s personalized. One of the reasons these terms aren’t always distinguishable is because personalization is relatively new in some areas. Personalized medicine is new. It uses genetics to […]

Charts with Pizzazz

Need to create presentations or technical documentation where you have to write about or show a lot of data? Want to use pie graphs, Venn diagrams, or bar charts, but not the run-of-the-mill variety? Move past Microsoft Excel and Google Sheets, and expand your horizons into the world of online graph-making. Here are a few […]

The Content Strategy Term of the Week

For 52 weeks, The Language of Content Strategy website introduced 52 terms and 52 definitions from 52 experts in the field of content strategy. The book that followed, The Language of Content Strategy, by Scott Abel and Rahel Anne Bailie, contains all 52 of these terms and definitions, along with essays about the importance of […]