Getting to the Point When Writing for the Web

By Leslie Brown

Writing web copy is different than writing copy for print material. I’ve written both, and here are some of the things I’ve learned from different sources about writing for the web.

Readers take only seconds to assess whether a web page is worth pursuing or not, so you can’t linger on a thought. Get to your point quickly by making each word count.

1. Keep it short.

  • Use short words, short sentences, short paragraphs, and short pages.

2. Keep it simple.

  • Include only one or two ideas in each short paragraph.
  • Use simple language and common words so readers have to scan less to determine what a page is about.

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Tips for Writing With a Personal Stye

Written by Leslie Brown

I read something the other day that went like this: “Being human is the new black.” I think it’s true. Today, writing with a more personal style is almost expected.

This style is characteristic of the human-like voice of Siri, the digital personal assistant that comes with the iPhone. In an almost friendly way, she tries to understand questions and then proposes what you hope will be a helpful answer. Before responding, the voice says something reassuring like “Let me check on that” or “Let me think about that.” If the data isn’t available, she simply says, “I can’t answer that.”

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